AI Usage & Transparency
We believe in complete transparency about how AI powers your experience.
Last Updated: February 3, 2026Our AI Philosophy
At Endersite, AI isn't just a feature, it's foundational to how we reimagine website creation. We believe AI should augment human creativity, not replace it. Every AI capability we build is designed to give you superpowers while keeping you in complete control.
Our Promise: AI assists. You decide. Your content, your vision, your final say, always.
How We Use AI
Endersite integrates AI across the platform and into all available themes to enhance web interactions and to make website creation faster, smarter, and more accessible:
✨ AI Page Builder
Describe what you want in plain English, and AI generates page sections, layouts, and content
💬 AI Chat Assistant
Get instant help navigating the platform, finding features, and solving problems
🎯 AI Mode
Full-viewport conversational interface that dynamically generates visual content
📝 Content Generation
AI helps write dynamic copy, headlines, and descriptions tailored to your brand voice
AI Models & Technology
We use industry-leading AI models to power our features:
- Large Language Models (LLMs): For content generation, conversation, and understanding your requests
- Custom Fine-tuned Models: Optimized specifically for website content and CMS operations
- Retrieval-Augmented Generation (RAG): Ensures AI responses are grounded in your actual site data
We continuously evaluate and update our AI stack to provide the best experience while maintaining security and privacy standards.
Your Data & AI
What AI Sees
When you use AI features, the AI may process:
- Your text inputs and prompts
- Your site's existing content and structure (for context)
- Your configured preferences and brand settings
What AI Doesn't Do
- ❌ No selling data: Your data is never sold to third parties
- ❌ No training on your content: Your specific content is not used to train AI models
- ❌ No data sharing: Your conversations aren't shared with other users
- ❌ No persistent memory: AI doesn't remember conversations across sessions unless you enable it
Model Improvement
We may use anonymized, aggregated usage patterns to improve AI performance. This never includes identifiable content or personal information. You can opt out of this in your account settings.
Human Oversight & Control
AI is powerful but not infallible. We maintain human oversight in several ways:
- Review Before Publish: AI-generated content always requires your approval before going live
- Edit Everything: You can modify, reject, or regenerate any AI output
- Safety Filters: AI outputs are filtered for harmful, inappropriate, or off-brand content
- Audit Logs: All AI actions are logged so you can track what changed and when
Remember: AI-generated content should be reviewed for accuracy before publication. AI can make mistakes, especially with specific facts, numbers, or recent events.
AI Limitations
We believe in being honest about what AI can and cannot do:
- Not Always Accurate: AI may generate plausible-sounding but incorrect information
- Knowledge Cutoff: AI models have training data cutoffs and may not know recent events
- No Real-Time Data: AI cannot access live information unless explicitly connected to a data source
- Context Limits: Very long conversations or documents may exceed AI processing limits
- Style Consistency: Maintaining a consistent brand voice may require editing AI outputs
Your AI Controls
You're always in control of how AI interacts with your active Endersite account:
🔐 Data Access
Request a copy of all data AI has processed for your account
🗑️ Data Deletion
Request deletion of your AI interaction history
⚙️ AI Settings
Enable/disable specific AI features in your account settings
📊 Usage Insights
View how AI features are being used across your sites
Our Commitment to Responsible AI
As AI capabilities grow, so does our responsibility. We commit to:
- Transparency: Clear communication about AI capabilities and limitations
- Privacy: Protecting your data and never using it in ways you haven't consented to
- Safety: Implementing safeguards against harmful or biased outputs
- Accountability: Taking responsibility when AI doesn't perform as expected
- Continuous Improvement: Regularly updating our AI ethics practices
Policy Updates
As AI technology evolves, so will this policy. We'll notify you of significant changes via email and platform notifications. The "Last Updated" date at the top reflects the most recent revision.